G.R.I.D.S. Consulting

About us

G.R.I.D.S. Consulting is a strategic brand marketing and public relations firm established in 2008 by Divya Gupta. The "G.R.I.D.S." of the G.R.I.D.S. Consulting name was introduced with the strategic thought that all brands should focus on one of the five key areas in their operations.

GROWTH

Our focus is on the overall growth and success of the brand, utilizing emerging trends and industry best practices.

RETENTION

We build loyal partners by increasing brand awareness amongst clients and employees, the driving force in an organization.

INCOME

Our team uses their expert skills and diverse experience to develop a high revenuegenerating brand, starting with strategic planning and research.

DEVELOPMENT

We track, monitor, and measure initiatives to stay proactive, within deadline, and on budget at each brand development phase.

STRATEGY

Our innovative, results-driven strategies position the brand's uniqueness within the target market, staying ahead of the competition.

Our Mission

To provide dedicated and experienced strategic brand marketing and public relations services to help clients achieve their goals. Using professionalism and integrity as our standards, we build customer loyalty.

Our Services

BRAND
MARKETING

PUBLIC RELATIONS & COMMUNICATION

EVENT PRODUCTION (PLANNING & EXECUTION)

EMAIL
MARKETING

CONTENT
MARKETING

SOCIAL MEDIA
MARKETING

As a Strategic Brand Marketing and Public Relations company, we create innovative strategies customized for clients' industry, keeping the overall focus on the brand's image and equity to build loyal customers, fans, and/or donor base.

We use proven strategies that focus solely on increasing revenue (funds) for the client and introduce collaborations and/or partnerships with other brands and create win-win strategies to benefit all parties involved.

We integrate a few key marketing tools and offer strategic marketing, (brand development, campaigns, planning & executing strategies) social media marketing, email marketing, public relations (including organizing red carpet events), event management and content marketing as services to our clients.

Our Story

Our story began with Divya Gupta, President & CEO of G.R.I.D.S. Consulting, Inc. who established the company in 2008 with the intention to assist businesses in expanding their market share by strategically positioning them within the targeted industry & market. After receiving her dual degrees in Business Administration & Marketing from University of Maryland, she joined Adventist Health Care (AHC), a nonprofit headquartered on the east coast.

Her first endeavor into entrepreneurship was developing a Maryland based fashion brand: the Yblends. Focused on bringing visibility to the new brand, she worked full-time with designer, Sandeep Bharal to build the clothing line while strategically positioning it at exclusive events to enable future growth. Her attention to detail was seen when she focused on developing the brand starting with a unique brand name, positioning statement, and consulting on the overall development for the fashion brand.

Immediately following her career at the nonprofit, she started working in the Program Management Office (PMO) for Marriott International Head Quarters (MIHQ). As the Sr. Program Analyst, Divya became part of developing brand initiatives like "No Smoking in the Rooms" (domestic) & "New Bedding" (global) to name a few.

Her career within the Marriott Corporation advanced and she was promoted as the Regional Business Analyst (Western Region) in 2008, moving to Southern California. She led the financial analysis on a $14.2 Million project, developing the foundations of Ritz Carlton & J.W. Marriott as part of "L.A. Live" a few years prior to its construction.

As an advocate for women in business, STEM education, a mother, speaker, and philanthropist, Divya aims to inspire women globally. She wants the younger generation to step outside their comfort zone to achieve whatever defines their success. "Believe in what you want. There is no other way to think" is her mantra to success.

Divya and her team at G.R.I.D.S. Consulting, Inc. take pride in bringing success to their clients by providing hands-on consulting to build brand equity, brand image and brand awareness. The emphasis is on using innovative, out of the box thinking to highlight the brand's uniqueness, while focusing on increasing the overall revenue. Today, Divya resides in Maryland and actively volunteers as a musician and an athlete to encourage a healthy lifestyle and promote self-expression, especially among young adults.